Krispy Kreme’s latest Facebook endeavour shows how easy it is to get social media wrong. Now available through UberEats, the company celebrated by partnering with the delivery app to hand out 36,000 sweet treats free of charge. Avid followers were hampered by tech problems though – apart from one person, it seems, who horribly tweeted the received goodies. To make matters worse, the launch coincided with World Diabetes Day, and all complaints were issued the same copy and pasted response.
Public figures among Hollywood and the government have been thrown into the limelight after the Harvey Weinstein case paved the way for sexual harassment allegations. The hope is to boost awareness around how often it happens and raise confidence in the fact that no voice should go unheard. A study by YouGov, however, suggests there may be a spanner in the works: Brits don’t see eye-to-eye on what constitutes to sexual harassment – or what should be reported to authorities.
According to The Guardian, London mayor Sadiq Khan wrote a letter of disappointment to Keith Barr, CEO of Intercontinental Hotels, which has the Holiday Inn under its belt. It seems the company failed to make good on its 2012 promise to pay staff the Living Wage within five years. “The mayor warned it was unlikely he would endorse future partnerships without a change of policy,” writer Phillip Inman announced.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".