managing editor @digiday, @glossyco. @columbiajourn alum. Indian/Singaporean/Canadian transplant. shareen@digiday.com.

'You can't get the buy-in': Marketers confess their biggest content challenges - Digiday

digiday.com — 'You can't get the buy-in': Marketers confess their biggest content challenges Making great content is hard work for brands. One consistent question at the Digiday Content Marketing Summit this week in Park City, Utah, was how to ensure that great content is championed and executed in the right way.

'People go after a name, not a connection': Marketers sound off on what's wrong in influencer marketing - Digiday

digiday.com — 'People go after a name, not a connection': Marketers sound off on what's wrong in influencer marketing This is part of a series on content strategies for brands as publishers, a deep dive into how brands are building out content offerings.

Piece&Co's Kathleen Wright: Fast fashion can't be sustainable

glossy.co — Sustainability is the buzzword du jour in fashion. But there has been a systemic failure on the part of the majority of companies to go beyond superficial marketing initiatives into making real progress when it comes to what kind of impact they have on the world.

Inside the making of an Olympics meme that was viewed 45 million times

digiday.com — The best part of Simone Biles' routine. https://t.co/WTpK7D5zQG - Cycle (@bycycle) August 11, 2016 Advertisement Media network Cycle's clip showing U.S. gymnast Simone Biles starting a tumbling routine that takes her "all the way up" into outer space is one of the breakout memes of the Olympics.

Sled dogs and glacier climbing: Inside Alaskan agency Spawn - Digiday

digiday.com — Sled dogs and glacier climbing: Inside Alaskan agency Spawn Take everything you think you know about ad agencies and throw it out of the window: Spawn Ideas is the antithesis of all things Madison Avenue. The 40-year-old shop in Anchorage, Alaska, is a female-led, majority-female, employee-owned agency that prides itself on an outdoor-first approach.

Hi, Dad! Dockers wants in on the cargo shorts debate

digiday.com — Hi, Dad! Dockers wants in on the cargo shorts debate Your dad's favorite pants company has gotten wind of the Great Cargo Shorts Debate of 2016: Dockers has mobilized its pleated-front social media team and will be launching a #TeamCargo and #CargoFriday Twitter campaign later today.

There is now a conference for emojis

digiday.com — Emoji your heart ❤️ out at Emojicon, the first-ever "conference" for emoji aficionados,taking place in San Francisco ? in November.✈️ Because you can never have enough emojis, the conference is a multi-day celebration hosted by the California College of the Arts and features speakers like Mark Davis, ??president of Unicode, co-chair of the Unicode Emoji Subcommittee and the founder of Emojipedia.

'I was invisible': How agency ageism affects those 50-plus

digiday.com — In 2008, John Greiner-Ferris was at work in a Boston-based agency when a coworker came around with a wagon of beer and Solo cups full of ice. The wagon stopped at every cubicle on the floor except his. Greiner-Ferris was 53. His co-workers were all under 27.
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Aug 25, 2016

the person next to me on this flight ate pickled cabbage and is now flossing her teeth with her hair goodbye world.

Aug 25, 2016

RT @DigidayEvents: 5 things we learned at Digiday's Content Marketing Summit in Park City! #digidaydcms https://t.co/PzSwbvAg5m

Aug 24, 2016

Older people love taking pride being ignorant about digital platforms. It's weird. Just because something is new doesn't mean it's dumb.

Aug 22, 2016

How this Simone Biles meme got 45 million views (and didn't break any IOC rules.)  http://bit.ly/2bZx0rX   http://bit.ly/2bZwpGw 

Aug 22, 2016

RT @shefalikulkarni: Amazing work by @lvzwestcott on sexual harassment in journalism industry One of those 'it's about damn time' stories  http://www.newsweek.com/sexual-harassment-women-journalists-stories-491942 

Aug 22, 2016

@jpressler politeness is overrated, especially in the face of germs.


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