'You can't get the buy-in': Marketers confess their biggest content challenges Making great content is hard work for brands. One consistent question at the Digiday Content Marketing Summit this week in Park City, Utah, was how to ensure that great content is championed and executed in the right way.
'People go after a name, not a connection': Marketers sound off on what's wrong in influencer marketing This is part of a series on content strategies for brands as publishers, a deep dive into how brands are building out content offerings.
Sustainability is the buzzword du jour in fashion. But there has been a systemic failure on the part of the majority of companies to go beyond superficial marketing initiatives into making real progress when it comes to what kind of impact they have on the world.
The best part of Simone Biles' routine. https://t.co/WTpK7D5zQG - Cycle (@bycycle) August 11, 2016 Advertisement Media network Cycle's clip showing U.S. gymnast Simone Biles starting a tumbling routine that takes her "all the way up" into outer space is one of the breakout memes of the Olympics.
Sled dogs and glacier climbing: Inside Alaskan agency Spawn Take everything you think you know about ad agencies and throw it out of the window: Spawn Ideas is the antithesis of all things Madison Avenue. The 40-year-old shop in Anchorage, Alaska, is a female-led, majority-female, employee-owned agency that prides itself on an outdoor-first approach.
Hi, Dad! Dockers wants in on the cargo shorts debate Your dad's favorite pants company has gotten wind of the Great Cargo Shorts Debate of 2016: Dockers has mobilized its pleated-front social media team and will be launching a #TeamCargo and #CargoFriday Twitter campaign later today.
Emoji your heart ❤️ out at Emojicon, the first-ever "conference" for emoji aficionados,taking place in San Francisco ? in November.✈️ Because you can never have enough emojis, the conference is a multi-day celebration hosted by the California College of the Arts and features speakers like Mark Davis, ??president of Unicode, co-chair of the Unicode Emoji Subcommittee and the founder of Emojipedia.
In 2008, John Greiner-Ferris was at work in a Boston-based agency when a coworker came around with a wagon of beer and Solo cups full of ice. The wagon stopped at every cubicle on the floor except his. Greiner-Ferris was 53. His co-workers were all under 27.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. David Pogue)
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both politicians Barack Obama and Mitt Romney by
searching Obama AND Romney or Obama +Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.