As the first presidential debate airs tonight, with an expected audience of up to 100 million, many brands almost can't seem to resist getting in on the conversation, despite plenty of executives both in and outside the industry asking if it's wise.
Why fashion brands are gaga for chatbots If there's one technology fashion brands are all in on, it's chatbots. During New York Fashion Week, Tommy Hilfiger launched a Facebook Messenger chatbot for its Gigi Hadid collaboration. It was the first brand to sell a see-now-buy-now collection through Messenger.
After Donald Trump Jr. tweeted a photo comparing Syrian refugees to a bowl of poisoned Skittles, many turned on tweet notifications for the Skittles brand. After all, this was the Mars brand's Red Lobster-Beyonce moment - on steroids. This image says it all. Let's end the politically correct agenda that doesn't put America first.
When a copywriter applied to a big agency on the West Coast, he was surprised to hear a pretty unusual question asked in an interview: What's your favorite television show? He answered: "'Scandal.' Or any Shonda Rhimes show." The creative director balked because he liked "Breaking Bad." The copywriter didn't get the job.
A man in an antebellum-era costume whispers at you, then folds a pocket square, over and over again. Slowly, he picks up a piece of fried chicken and bites into it. Do you feel anything? You may if you're part of a somewhat select group of people, who will experience ASMR, a tingling, pleasurable feeling that relaxes the mind.
LaCroix gets a brand boost from fan site With an array of flavors including blackberry cucumber and pineapple cherry, sparkling water brand LaCroix is this year's fizzy hipster drink of choice. Now it's a new fan site that lets users "create" their own LaCroix flavor.
This week, Business Insider reported that Amazon would open dozens of pop-ups across U.S. shopping malls over the next year. These storefronts would act as a way to showcase tech products like the Echo speakers. In a job post hiring for these stores, the company said that pop-up stores have "emerged from the test phase with a goal to expand and grow."
This article is from Pulse, Digiday's quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on the current state and future potential of video. To receive the full 80-page issue and subscribe to a year of Pulse, visit pulse.digiday.com.
'It's sad it's come to this': Confessions of an agency CMO on diversity quotas Brands like General Mills and HP are both exhorting agencies to improve diversity numbers - by leveraging client dollars.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".