REI is extending Opt Outside. The retailer is again closing its stores and websites this Black Friday so employees can, ostensibly, go outside. This year, it’s also starting an Opt to Act program, joining a nationwide clean-up effort to collect trash, clean up their neighborhoods and tackle waste. The company is also rethinking its own business model to use fewer plastic bags, change up its manufacturing practices and be 90% zero-waste by end of next year.
Digiday Research: Reader revenue is the top publisher priority for 2020 News Digiday + Podcasts Events Awards Careers Growing direct reader revenue remains the biggest priority for publishers heading into 2020. In a new survey of 135 publishers conducted by Digiday Research this fall, almost 46% of respondents said growing subscriptions were a major focus for them over the next six months. Other major priorities are building direct-sold ads: 64% of publishers said that was either a large...
Ad buyers view Amazon warily: Insights from the Digiday Media Buying Summit News Digiday + Podcasts Events Awards Careers Media buying is under pressure. Ad agencies of all sizes are worried about more scrutiny on what they do, keeping up with changing technologies and the evolution of platforms and talent issues. At the Digiday Media Buying Summit, 200-plus agency leaders gathered to discuss these challenges and find solutions. Here’s what we learned. Everyone’s interested in retail media,...
We're asking publishers where they plan to devote resources to next. I expect subscriptions to come up on top, along with video maybe. (If you want to have this research and more, become a Digiday+ member: http://bit.ly/2IuBT7Q)
@bwagy@JackMarshall do you ever read recipes on blogs? they all start with a 1200 word description of the winter fantasies of bloggers and what their nanas knitted for them every Xmas before getting to the chocolate souffles