In late June, a bright, neon yellow digital billboard appeared on 33rd Street and Seventh Avenue in New York, right outside Madison Square Garden. It read “Don’t Trade Porzingis,” beseeching then-Knicks president Phil Jackson to keep the Latvian basketball player at all costs. “We’re not affiliated with Porzingis. We just want him to stay,” the billboard read in smaller letters. Below that, a picture of the Instagram logo and the logo of Cycle Media appeared.
Ian Schafer, chief experience officer at Engine and the founder of Deep Focus, joined us on Thursday for a town hall on Slack. We discussed influencers, new agency models and why Amazon may one day rule everything. We hold Slack town halls every two weeks, and in between, we’ll have editorial chats and group discussions on industry topics. Become a member of Digiday+ and join us. Here’s what you missed from our chat with Schafer.
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway from a wide-ranging new study by IBM and Econsultancy, which found that brands are just not delivering the level of customer experience that they think they are. The study consisted of two surveys — one for brands and the other for consumers — and found a gap with a real business impact.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".