managing editor @digiday, @glossyco. @columbiajourn alum. Indian/Singaporean/Canadian transplant. shareen@digiday.com.

'What's a cask?': What Macallan has learned from its Facebook chatbot - Digiday

digiday.com — Digital is a core tenet of premium Scotch whisky brand Macallan, and it's hoping its experiment with a new Facebook Messenger chatbot will be the next step in its marketing growth.

With Super Bowl-size audience, tonight's presidential debate will tempt brands to weigh in - Digiday

digiday.com — As the first presidential debate airs tonight, with an expected audience of up to 100 million, many brands almost can't seem to resist getting in on the conversation, despite plenty of executives both in and outside the industry asking if it's wise.

Why fashion brands are gaga for chatbots - Digiday

digiday.com — Why fashion brands are gaga for chatbots If there's one technology fashion brands are all in on, it's chatbots. During New York Fashion Week, Tommy Hilfiger launched a Facebook Messenger chatbot for its Gigi Hadid collaboration. It was the first brand to sell a see-now-buy-now collection through Messenger.

Trump, Skittles and the death of real-time marketing - Digiday

digiday.com — After Donald Trump Jr. tweeted a photo comparing Syrian refugees to a bowl of poisoned Skittles, many turned on tweet notifications for the Skittles brand. After all, this was the Mars brand's Red Lobster-Beyonce moment - on steroids. This image says it all. Let's end the politically correct agenda that doesn't put America first.

When agencies focus on 'culture,' they can get exclusion instead - Digiday

digiday.com — When a copywriter applied to a big agency on the West Coast, he was surprised to hear a pretty unusual question asked in an interview: What's your favorite television show? He answered: "'Scandal.' Or any Shonda Rhimes show." The creative director balked because he liked "Breaking Bad." The copywriter didn't get the job.

Why brands are paying attention to ASMR - Digiday

digiday.com — A man in an antebellum-era costume whispers at you, then folds a pocket square, over and over again. Slowly, he picks up a piece of fried chicken and bites into it. Do you feel anything? You may if you're part of a somewhat select group of people, who will experience ASMR, a tingling, pleasurable feeling that relaxes the mind.

LaCroix gets a brand boost from fan site - Digiday

digiday.com — LaCroix gets a brand boost from fan site With an array of flavors including blackberry cucumber and pineapple cherry, sparkling water brand LaCroix is this year's fizzy hipster drink of choice. Now it's a new fan site that lets users "create" their own LaCroix flavor.

Why pop-up stores keep popping up - Digiday

digiday.com — This week, Business Insider reported that Amazon would open dozens of pop-ups across U.S. shopping malls over the next year. These storefronts would act as a way to showcase tech products like the Echo speakers. In a job post hiring for these stores, the company said that pop-up stores have "emerged from the test phase with a goal to expand and grow."

Bottoms Up: One exec's quest to turn down the bro in beer marketing - Digiday

digiday.com — This article is from Pulse, Digiday's quarterly print magazine about the modernization of media. This is a peek at the third issue, which focuses on the current state and future potential of video. To receive the full 80-page issue and subscribe to a year of Pulse, visit pulse.digiday.com.

'It's sad it's come to this': Confessions of an agency CMO on diversity quotas - Digiday

digiday.com — 'It's sad it's come to this': Confessions of an agency CMO on diversity quotas Brands like General Mills and HP are both exhorting agencies to improve diversity numbers - by leveraging client dollars.
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Sep 30, 2016

@rachelkibbe hey rachel. would love to chat with you more about this for future stories. can we email? shareen@glossy.co.

Sep 28, 2016

RT @Digiday: We're neck-deep into Advertising Week here in New York. We've created this handy emoji chart for your easy referenc… https://t.co/ENstLI096e

Sep 28, 2016

I've now been harassed by Elmo at Times Square so my Advertising Week experience is complete.

Sep 28, 2016

RT @jason_kint: Two truths from #AWNewYork: @shareenpathak - "good content always wins", @neilvogel - "trust and context." Amen fro… https://t.co/jPW5dqILEa

Sep 28, 2016

RT @NASDAQ: Coming up at 11:15am the rockstars of new media @mikegermano from @VICE, @neilvogel from @aboutdotcom and @shareenpathak from…

Sep 26, 2016

lga sucks but we're getting better at not having murders so lay off.


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