Agencies have a resources problem. Employees are being asked to do more with less time and less money. Clients demand more work, created for more platforms and need more KPIs and metrics to prove performance. At the same time, fees get squeezed.
Over the course of his presidential campaign, Donald Trump hasn't just made a mess of his own brand but brought down others as well. Here's how the Trump brand has affected other brands and personalities, courtesy of data from Brandwatch.
With Snapchat getting closer to an IPO, ad buyers tell Digiday what it's like working with the platform. They're professional, and unlike other older platforms, less likely to push products. On the other hand, buyers say that Snapchat also only pushes paid -- moving people actively away from organic.
5 charts: Donald Trump's damaged brand, by the numbers As the Trump campaign continues to implode, the Trump brand - which the GOP candidate has often pointed to as proof of his business acumen - is also taking a significant hit. The interesting thing about the Trump brand is that it's actually worth a lot.
Justify yourself: We ask bloggers why they're valuable to brands First Vogue called out bloggers for heralding the death of style. Then, Neiman Marcus piled on, blaming bloggers for changing customer expectations and creating fatigue - before clothes even hit shelves. Other brands, however, are adapting how they work with influencers.
Confessions of a female fashion startup founder The life of a fashion entrepreneur is not an easy one: Retail startups are a risky category for VCs, who prefer to invest in scalable, high-growth industries. But being a female entrepreneur is even harder. VCs tend to be overwhelmingly male, uninformed about the business - and patronizing.
'What's a conflict and what's not a conflict?': Confessions of an agency search consultant For years, search consultants acted as middlemen, organizing agency reviews for marketers. But the role of a consultant has changed with the times - penny-pinching clients now question whether they need them at all, changing the very model of the business, which was, in theory at least, based on impartial objectivity.
Gender is a hot topic in the broader culture and retailers are tapping into the phenomenon with their own definitions of gender, through unisex, gender-neutral and androgynous lines. This month Guess announced a line called His & Hers, a collection that it says balances both masculinity and femininity.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".