According to the December 2017 jobs report, U.S. unemployment is at 4.1 percent, a 17-year low. Obviously, this is good news. We want everyone who wants a job to have a job. However, it’s also a challenge. Really low unemployment means that recruiting is tougher. A lot tougher! It can take much longer to find qualified candidates and fill open positions. There’s lots of talk about recruiters needing to get creative when it comes to developing staffing strategies and sourcing talent. And I totally agree.
Not that we all aren’t busy, but managers are very busy people. We ask them hire, coach, discipline, and train employees. We ask them to do the work of managing, organizing, and directing the work. We expect managers to do all of this while demonstrating work-life balance and setting a good example for others. So, sometimes we’re not met with enthusiasm when we ask a manager to take it upon themselves to read blogs and books as a form of professional development.
I have a confession to make. I’m a back of the room learner. When I attend conferences, workshops, seminars, or training sessions, I like to sit in the back of the room. And I must admit, it’s a bit unnerving when I get called out by someone for sitting in the back of the room. I’ve been quiet on this topic for quite some time, but decided to share my thoughts. It’s time for presenters, speakers, and trainers to stop calling out people who sit in the back of the room.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".