I am excited to go to the Career Day at my son's school next month. Last night my son came back and reminded me that I needed to practice for my career day speech. He has been watching people sign up for Career Day speakers and without batting an eyelid said " Dad, my friends and classmates do not understand what you do." Ouch! It seems other parents coming to Career Day have careers like doctors, engineers, psychologists, in the Armed forces.
The inspiration for the title of this post came from a talk that my friend Kami Huyse, COO of Zoetica, gave to the PRSA – Digital Impact conference NYC in May 2010. While an amusement park like Sea World could measure success by coaster rides, you may have something different in mind for your business and the metrics of success you have. I was part of a panel measuring results: Guide to Google Analytics, Affiliate Metrics and more at the recent Affcon 2010 Summit with Wade Sisson and Brad Geddes.
Did you know you can now book an appointment URL in Google Search Results? Many of you may have already implemented this, but for those who haven’t, I wanted to share this new feature from Google and encourage you to start using it. Your practice can add the “Booking an Appointment” URL to your Google My Business dashboard. Doing this will give your Google My Business search results for your practice a “Book Your Appointment” URL, which patients can use without ever having to click to your website.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".