And of that’s not enough, they would invariably be watching a business channel as they sip on their morning cuppa of tea. The reason all these folks from Tata Tele have suddenly become so “news aware” is because their future depends on it. The company has been undergoing crisis for the past many months, and everyone knew that there will be big changes in the offing.
Back in September 2014, when India’s Mars Orbiter Mission or Mangalyaan had successfully traversed the wide interstellar space to place an Orbiter in the Red Planet’s orbit, there was much celebration, clamor and much pride on the achievement. After all, only a handful of countries had been able to achieve a feat like that, and more importantly our Dragonish neighbor had failed to do that.
Let’s start with some imaginary scenario-building. Say, an alien craft has landed on our dear earth. And after a preliminary evaluation, the aliens conclude that we are too primitive for them to not take over the affairs of the planet. Say, like humans land on a planet where chickens are literally ruling the roost, i.e., they are the dominant species and are not Godzilla sized. The dominant chickens are at a size that fits just right in a KFC bucket. Now, would we be friendly to them?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".