Life is full of ups and downs. We’re told this from an early age. Likewise, we’re told that just because you want something, for yourself or someone else, doesn’t mean it’s the best thing for either of you. Letting go is tough. You want what’s best for the people close to you, whether they’re family, friends, work colleagues or people you admire. You want their lives to be short on struggle and long on joy.
I could still hear her soft voice even though she could not communicate anymore. The cancer had reached her 69 year old brain and had left her unable to speak. I was holding my mom’s still warm but fragile hand as I recalled her asking me, time and again, “Why do you have to be so busy all the time?” The tears rolled down my face as I realized how much time I had wasted ‘being busy’. Mom and I had what you might call a ‘complicated’ relationship.
A checkout person at a London store recognized my name on my membership card and had nice things to say about this column. But what stayed with me from my conversation with Susan, was what she said about events in the world affecting her 12-year-old. “He’s starting to ask questions,” she said. The riots in Charlottesville, Va., shed a light on the racism. The fallout from the American president’s response are still rippling. We have experienced it in our own city, on a smaller scale.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".