“This is kind of the new normal.” – Gov. Jerry Brown, shortly before Christmas, as the smoke cleared in Northern California, and Southern California burned. Jean Lindsay smelled the new normal before she realized it was upon her. It was early in October, around 2 a.m. Half asleep, with her window fan blowing, the 75-year-old retired secretary caught a whiff of smoke from outside her Santa Rosa bedroom. She rose from her pillow and was pulling the fan out when her son called.
My daughters debuted a new parlor game over Thanksgiving weekend: “Creep, or Not A Creep?” Someone names a historical or fictional male figure – Ben Franklin, Nelson Mandela, Ronald Reagan, Popeye – and the group decides how likely he would be to end up accused now of sexual harassment. Some names were slam dunks. (Albert Einstein cheated on his wife with his cousin – creepy. Thomas Jefferson? Two words: Sally Hemings.) Some names raised debate.
It came from the east, sweeping through California with a vengeance. And no, I’m not just talking about the onslaught of wine country wildfires. The New York Times’ and The New Yorker’s Harvey Weinstein sexual harassment investigations have ignited so much uproar in this state that it’s hard to know where to start sifting the ashes. Hollywood women have stopped covering for Hollywood men. Capitol women have said #Enough to sexism in California political circles.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".