As the Guvner and CEO of Bulldog Drummond, Shawn is responsible for strategically directing each of Bulldog’s key engagements, ensuring there’s an “Uncommon Sense” methodology at the center of everything the company does. This approach maintains that the biggest opportunities can be realized, and...
The cover of WIRED magazine this past month read “How to Survive the Great Tech Panic of 2017”, touching on topics like robot overlords, self-driving cars, cyber warfare, comment trolls, cyber attacks, privacy breaches, Ransomware, text neck, nuke hacks and artificial intelligence. It’s no doubt that this disruptive digital era has created a more complex business environment for brands as customers today are more engaged and connected.
I’m fascinated by the different types of people I meet in the business world and the way that their personalities show up in what they do. I’m drawn to people who have a quiet inner confidence that is expressed in their interactions and their output. I am comforted by their sense of self. They know who they are and they operate with a kindness of spirit that makes shared time and conversation pleasant. They exude confident energy to everyone they come into contact with.
We recently had the opportunity to talk with Laurence McCahill, one of the founders of The Happy Startup School about doing things differently and challenging convention. Laurence and his team work with thousands of thought leaders, changemakers, hungry entrepreneurs and idea shepherds to redefine how they look at life and work. Their programs take leaders on an immersive journey and drill deep into their desire to start something new.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".