The pet industry is upwards of a $60 billion market just in the U.S., and the competition by brands to woo and win over pets and their humans has never been more fierce. It’s estimated by the ASPCA that approximately 44% of American households have at least one dog and 35% are cat households, for an estimated 78 million dogs and 85.8 million cats in the pet category. Cue Petco, which is stepping boldly into the fray and evolving the very notion of a pet store.
Through its collection of premium vertical brands, Dotdash helps 100 million people a month answer questions, solve problems, and find inspiration. It’s impressive considering the company only launched in May, when About.com rebranded as Dotdash. Under that umbrella, the IAC-owned company operates six standalone sites:Verywell, focused on health and wellness, launched in April 2016 and has grown its monthly U.S. unique visitors 23% from 6.7 million in May 2016 to 8.3 million in September 2017.
With 2017 coming to a close, an historic year for data breaches, hackers and DDoS attacks, retailers need pay attention to the effects of poor security standards on brand perception and sales—particularly in a time when everyone is glued to their cellphones. Limelight Networks’ 2017 “State of User Experience” research report highlights the latest findings about people’s online behavior and what constitutes a successful online experience.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".