In February, Steve and Genie Goldring bought a large piece of property near Folsom with one purpose in mind: "It was for the dogs, of course," Genie says, as she gives me a tour on Wednesday. A yellow Labrador leaps out of a nearby pond and sideswipes me as he rushes by. "That's Noodle," Genie says. "He was a rescue during Hurricane Isaac."
By the time my husband Stroup's caregiver Kent set off for Okaloosa Island with Stroup and me and two of our grandkids, it was already getting dark. "G, do we have to cross the ocean to get to the beach?" Devery asked, from his carseat behind me in the van. "No," I said, "but it's still a long way from here." For Devery, our 5-year-old grandson, Lake Pontchartrain is "the ocean," an endless body of water he must cross to get to New Orleans. I could hardly wait to show him the Gulf of Mexico.
For 24 years, Kevin Buckel has been operating his Adopt-A-Family uniform drive for the neediest of New Orleans schoolchildren, and for 24 years I've been telling his story. In July, when he called me from Kingston, N.Y., he asked, "Are you still doing columns?" And I told him, "Yes, and you're one of the reasons I am." Kevin epitomizes for me the idea that one person can make a difference.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".