Shelby Skrhak on Muck Rack

Shelby Skrhak

Dallas, Plano
As seen in: B2B Tech Talk with Ingram Micro, CandysDirt.com, LinkedIn, Medium, Fox News, CNBC, Fox Business, Matador Network, Thrive Global, CultureMap Dallas, Success Magazine, Libsyn and
Covers:  architecture, residential design, estate sales, luxury homes, second homes, beach homes, "murder homes", residential real estate, retail development, stigmatized properties, hospitality development
Executive Editor, Dallas real estate news site @candysdirt and producer Dallas Dirt podcast. Pitches shelby@candysdirt.com

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Shelby Skrhak’s Biography

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Shelby is a multimedia journalist with experience in online content development, podcasts, blog, video and social media, and developing platform-specific strategies for delivering content.

That’s my LinkedIn version of saying I’m a full-time freelance writer, editor and podcaster.

I’ve spent my entire journalism career at publications such as Plano Star Courier and affiliated Star Community Newspapers, and SUCCESS magazine. Most recently, I was director of digital content and social media for …

Shelby Skrhak’s Journalist Portfolio

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The 6 worst types of Slack users-and how to tell if you're one of them

The 6 worst types of Slack users-and how to tell if you're one of them

Every new communication medium, from phones to email, has grown from birth to awkward adolescence to mature a…

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Don't make these 11 annoying email mistakes that can drive your co-workers (and bosses) crazy

Don't make these 11 annoying email mistakes that can drive your co-workers (and bosses) crazy

Poor email skills will not only prevent your message from getting read, it can annoy the heck out of your col…

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Company Culture Lessons from Southwest Airlines with Ginger Hardage of Unstoppable Cultures

Company Culture Lessons from Southwest Airlines with Ginger Hardage of Unstoppable Cultures

Everybody knows that Southwest Airlines as a company knows how to have fun. On today's podcast, we spoke to t…

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What a Home Decorating Fail Taught Me About a Job Well Done | CandysDirt.com

What a Home Decorating Fail Taught Me About a Job Well Done | CandysDirt.com

I'm hobbling to this week's CandysDirt.com column with both a bruised toe and bruised ego after a home decora…

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Want to be Authentic? Stop Painting Rainbows Over the Rain Clouds | CandysDirt.com

Want to be Authentic? Stop Painting Rainbows Over the Rain Clouds | CandysDirt.com

My freelance career as a marketing writer isn't looking very promising right now. I've often been accused of …

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Alexa, Turn Around This Lousy Day | CandysDirt.com

Alexa, Turn Around This Lousy Day | CandysDirt.com

"What am I doing wrong in this world," my husband asked, walking out the door one Monday morning, a lousy day…

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Articles

One Sherman Community Is Betting North Texans Still Want Homes Under $100K

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By Shelby Skrhak
| CandysDirt.com
As developers race to house workers in North Texas’ newest semiconductor hub of Sherman, one new community is filling a price point for homes that’s all but disappeared: newly built homes priced below six figures. Inspire Communities has introduced Frontera, a 113-acre manufactured home community with more than 400 homes planned at buildout.
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How Heritage Auctions Helped Transform Mary Anne Sammons Cree’s Estate Jewelry Collection into Lasting Impact

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By Shelby Skrhak
| CandysDirt.com
The estate jewelry of Mary Anne Sammons Cree (Credit: Heritage Auctions) Long after her passing in 2021, Dallas philanthropist Mary Anne Sammons Cree continues to support the North Texas causes she cared about most. In September 2022, more than 125 pieces from Cree’s extraordinary jewelry collection were offered through Heritage Auctions’ Fall Fine Jewelry Signature Auction.
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Bravo Park Opening Marks Latest Milestone for Sloan Corners Development in Allen

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By Shelby Skrhak
| CandysDirt.com
Bravo Park, the first major public gathering space within Billingsley Company’s Sloan Corners development, will open June 20 with events and giveaways as construction continues on the mixed-use project planned for thousands of apartments and millions of square feet of office space in Allen and Fairview. Located at the intersection of U.S. 75 and SH 121, Sloan Corners has been described by Allen officials as a future gateway to the city.
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Interview

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What was your first job as a journalist?

Copy Editor for Plano Star Courier

Have you ever used a typewriter?

God that's a great question. Yes.

How is social media changing news?

Social media is the strongest branding asset we as media companies have, therefore it must be carefully nurtured and cultivated.
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