Sherri McMullen is the owner of a luxury boutique in Oakland that supports emerging designers of color. She can recall many instances where she felt marginalized because of her niche and boutique location (Oakland has historically been known as a heavy crime city). When she opened her business in 2007, her store was left out of many events happening in the Bay Area.
One of the biggest pain points for freelancers at the beginning is figuring out their rates. The temptation is to check Glassdoor and go with market rate. Or worse, charge your monthly income or hourly wage as a former full-time employee. Doing this is a mistake because it doesn't account for the fact that you pay for your own health insurance and handle taxes on your own as a freelancer. So how do you estimate how much your work is worth? And should you charge per hour, per project or a flat fee?
Ever heard of the "know, like and trust" factor in business? It's the idea that you will be more successful as an entrepreneur if your customers know, like and trust you. To achieve this, according to copywriter Laura Belgray, you need to infuse your personality into your marketing. It's not enough to use traditional marketing to advertise your business. Don't expect your product to instantly draw undying interest and loyalty this way.
Loved talking to these 20-something creatives from Singapore this morning about all things social media, personal branding and creative hustling! You may not have it all figured out, but you can still help someone with what you know. https://t.co/dPQvJyOu3W
Get email and phone contact information for Shelcy by joining Muck Rack.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".