DO YOU APPRECIATE WHAT ACCOUNTANTS DO FOR YOUR BUSINESS? Accountants are vital to the smooth running of any business. This then begs the question: do you feel appreciated in your current accountancy role? Professionals who choose to become an accountant undergo rigorous training to prepare them for the challenges of professional life. International Accountants Day on the 10th November is the ideal time for employers to appreciate what accountants do for the business.
It’s no secret that in this candidate-driven hiring landscape, your top choice talent is receiving multiple job offers. Not only that, but nearly half of millennials in permanent employment say they have itchy feet about their current role. In order to attract the best talent and hold onto your existing top performers, your company will need to have an attractive remuneration package within its staff retention and hiring plan. Why is it important to have a good remuneration package?
It may sound too good to be true, but this can turn into an HR dilemma – Phil Sheridan shares his tips and tricksHigh-quality talent is hard to come by, so if you’re lucky enough to have two equally qualified candidates competing for the same role, you’ll need to act fast. Research from Robert Half shows that 92 per cent of HR directors are finding it challenging to source skilled professionals. When you combine that with longer hiring times, acting quickly and decisively becomes a top priority.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".