Azure is now very much at the heart of Microsoft’s enterprise strategy, providing a place to build the next generation of applications and services. It’s easy to focus on it as a platform and as a host for virtual infrastructures, forgetting one if its other roles: a host for software as a service (SaaS). Over the last few months, I’ve been talking to a lot of companies that you’d think of as traditional infrastructure or software providers.
There’s a common question that’s asked any time a company rolls out a new set of SDKs or APIs: “How do I get started?” That’s not the real question, of course. At heart, it’s a placeholder for a more complex set of questions that boil down to this: It’s not a question of starting coding but a question of whether the platform can meet business needs. Anyone can code a Hello World app, but not every platform can deliver a line-of-business application.
Microsoft may be building a new campus in Redmond, but it’s also building a lot of software and a lot of tools—especially around its cloud and enterprise businesses. Windows will still dominate Microsoft’s balance sheet in 2018, but Azure and other cloud platforms will become increasingly important, thanks to initiatives like Microsoft 365 and the integration of Azure, Office 365, Dynamics 365, and LinkedIn. What will 2018 hold for us?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".