When an English movie channel wanted to create buzz around its launch in India, it identified women who consumed a great deal of English language content, based on the information gathered from their social media profiles. The channel then contacted them to be a part of an exclusive 'invite-only' club. As a member of the club, the women would get passes to movie premieres and free merchandise and collectibles.
Ketan Vyas, Managing Director of Noida-based shoe- and foot-care firm, MV Shoe Care, wanted to adopt new ways of working. But limited budgets meant that the talent his `40-crore company could hire was not 'top-notch. Vyas' suggestions to upskill were often resisted and ignored by the 100 employees. The company turned to Qilo Performance Bot, an artificial intelligence, or AI, tool, available on Web.
E-tail giant Flipkart has lost an appeal against the Income Tax (IT) department for reclassifying marketing expenses and discounts as capital expenditure. According to news reports, IT department contends that e-commerce companies should restructure their marketing expenses and discounts as capital expenditure and not as revenue expenditure. The IT department is of the view that the money spent on discounting and marketing is a cost incurred to increase the company's brand value.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".