You conquered another workweek, loyal readers. I hope to see many of you at our Health Care Leadership Forum this morning. Here are your headlines. Last month, I told you about Texas-based Red Door Escape Room, which selected Nimbus Winery Village for its first local site. The business, located off the Hazel Avenue exit of Highway 50, is now open. At escape rooms, guests are "locked" in a room where they must solve puzzles to "escape."
The operators of a new Folsom business hope skulls and handcuffs will help attract corporate clients. Don't worry: It's all pretend. But the business partners behind the newly opened Escape Folsom would like you to believe otherwise - at least temporarily. The locally owned business is in a Historic Folsom building of just over 6,000 square feet, which dates back to the 1850s.
Rolie Polie's Creamworks, a new business in the Westfield Galleria at Roseville, is ready for customers. I first told you about the business in July. It fills a spot previously occupied by Color Me Mine. Rolie Polie's serves rolled ice cream, a trendy dessert that's prepared in front of customers. The business posted a video of the process on social media Wednesday. This morning, Rolie Polie's told me on Facebook that it will open today. Hope you're hungry. Happy Thursday, loyal readers.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".