You can't board an airplane without seeing a copy of Marie "KonMari" Kondo's The Life Changing Magic of Tidying Up. I am already quite tidy, but I didn't want to be left out, so I took it for a spin. Here are four her tenets that translate directly into business success:One of the first steps in Kondo's method is to visualize a clutter-free space. This isn't about a clutter free closet.
Whatever you call it--creativity, innovation, or creative problem-solving--being able to test assumptions, see alternatives, and come up with unique solutions to life's challenges is a key to success, and perhaps even happiness. But is creativity something you must be born with, or can it be developed? And can anything be done to hard-wire creativity into our kids, employees, companies, communities, and ourselves? Research says the answer is yes.
A few years ago, I had the opportunity to visit Netflix's Silicon Valley office and interview one of their top executives. I asked about how they manage their innovation process. The surprising answer I received blew me away: "We don't have an innovation process. We are innovation," was the executive's response. When we think of best practices for managing innovation, it's easy look to examples from Netflix, Apple, Google, or Facebook.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".