When NBA fans found out a couple seasons ago that Zach Randolph had a burner phone, everyone agreed it was the perfect balance of game and personality. Z-Bo’s hoop skills always seemed better equipped for the flip phone heydays in the early 2000s, when postups were more in vogue, the term “stretch 4” hadn’t yet been coined, and on HBO Avon Barksdale was outfitting his West Baltimore crew with burners to throw off 5-0. Z-Bo was spotted using the same phone in a Memphis locker room a decade later.
What makes a successful NBA team in 2017? Winning a title? Making the playoffs? An identity? That’s the question facing the New Orleans Pelicans through the season’s first quarter. There are only a sliver of teams who can win a title, so a vast majority of the league has virtually no chance at a ring. But indecision about what constitutes success in such a top-heavy league could waylay the tandem that’s finding its footing in New Orleans.
There’s a big reason ESPN and Turner Sports shelled out a record $24 billion over nine years to show NBA games. Live sports have become advertisers’ last refuge against on-demand videos and DVRs. But what if the result was preordained? What if everyone was Biff Tannen with their own Grays Sports Almanac? We would no longer be surprised as NBA fans. That’s the existential problem facing the Association today: Every prognostication involves a Warriors footnote.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".