Dr. Srini Pillay is CEO of NeuroBusiness Group (NBG), voted one of the "Top 20 Movers and Shakers" in Leadership development in the world by Training Industry in 2013. Srini is also Assistant Clinical Professor of Psychiatry at Harvard Medical School, and teaches in the Executive Education Progra...
Why has the human brain developed the way it did? What is the driving force behind this development? Why has it grown to be structured in this more complex way and underneath it all, what is the most major need that has driven this change? A recent study posited this: a long time ago, all the brain did was “perceive.”. It took in what you saw, felt, tasted, touched, smelt and heard. That was it-it took it in and started processing it.
When was the last time you felt truly motivated—intrinsically? I’m not talking about the few extra things you did to get your year-end bonus or the couple of days at the beginning of the year when you made it to the gym regularly without dragging your feet. Rather, I am talking about gut-wrenching motivation—motivation that would fire up a space shuttle if you breathed it through your nostrils? Most of us don’t regularly feel this way. How could you?
In 2009, social psychologist Daniel Effron and colleagues demonstrated why there is more to prejudice than meets the eye. In separate studies, they identified a group of people (mostly White and Asian) who expressed support of Barack Obama for President. They then asked what seemed to be two redundant questions in separate experimental scenarios: Would Obama supporters choose Whites or Blacks for a job?, And would they allocate money to a White or Black organization?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".