Maybe life is too short to stuff a mushroom after all. That is one conclusion to draw from the news that Sébastien Bras, a three-star Michelin chef, has decided to renounce the usually longed-for accolade and choose a simpler existence in the kitchen instead. “I want to give a new meaning to my life … and redefine what is essential,” he said earlier this week in a Facebook video message.
It is a sign of the times. What did we expect? Of course a multimillion-pound, international PR firm trusted by world leaders and corporate titans to keep their noses clean and their dark secrets out of the papers has collapsed … because it has lost its reputation. In a world turned upside down, this development must be seen as business as usual. We should have seen it coming. “Who will do PR for the PR people themselves?”, as the poet Juvenal might have said if he were still around.
“Well done Sir Martin, you’ve lost loads of pounds in the last year – around twenty million in fact – and while you’re still some way above target weight, it’s definitely a step in the right direction. Let’s give him a clap.”The government’s plans for corporate governance reform, announced this week, didn’t stretch to introducing Slimming World-style meetings for fat cat chief executives. But while CEOs may prefer to discuss their pay in private, this will soon no longer be an option for them.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".