Noodlerella who? Welcome to our children’s YouTube bubbleYouTube stars and vloggers have created a new world inhabited almost exclusively by children. We might as well get used to itMon 22 Jan 2018 07.59 ESTLast modified on Mon 22 Jan 2018 08.01 EST‘My nine-year-old flips open the laptop when and where she pleases, for a rendezvous with her favourite online stars.’Photograph: PASmallishBeans just uploaded a video. (No, me neither.)
Fat cat pay is a systemic problem. There is no one single element at fault. Rather, as in Murder on the Orient Express (spoiler alert), it is all of them: boards, shareholders, pay consultants, headhunters, and the CEOs themselves. And the missing link? It is, of course, the voice of the workforce. No one around the compensation committee table is a “shop-floor” worker or even someone with a more normal, grounded view of what a fair pay deal at the top might look like.
Here’s a thought to cheer you up as you lurch back into working life this new year: at some point early today the average FTSE100 chief executive will already have earned (or, possibly, “earned”) what it will take the typical UK full-time worker all year to earn. The median full-time UK employee gets around £28,800 a year. This is “Fat Cat Thursday”, a moment which brings home the vast gap between what corporate leaders get paid versus everybody else.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".