A new Nokia phone is launching in Europe as HMD Global continues to push the former leading brand's revival. The Nokia 8 signals its first high-end flagship device taking on the likes of giants Apple and Samsung. It comes months after HMD resurrected the 3310 feature phone and a mid-tier range, which the company said have sold in the millions, though has not released figures for. Read more: HMD talks bringing back the Nokia 3310. Could other classics be next?
As another football season gets underway our data points towards a successful summer for Sky Sports on the ad front. Its ‘Feel It All’ campaign – which has a football-specific version as well as one highlighting its wider stable of sporting offerings – aims to emphasise some of the iconic moments that Sky has broadcast. YouGov brand tracking data indicates how well Sky Sports’ advertising efforts performed in the run up to the big kick-off.
Over the last month, the brand which has achieved the greatest uplift in its ad awareness is Swedish furniture brand Ikea with its campaign based upon helping Brits ‘relax into greatness’. It features the story of a ‘Lion Man’ resting momentarily in a living room with the ad later showing that the lion is in fact a father in a costume for his child’s birthday party.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".