Not long ago, I had the opportunity to observe participants in an estimation contest. Participants were given a problem along the lines of figuring out how many marbles are in a jar or balls in a pit. Participants then had to come up with an approximate answer based on the information that they could glean from the scenario: for example, they might be able to at least approximately measure the size of the marbles. I was particularly impressed by one of the groups: they were very analytical.
Anyone remember the power failure during the 2012 Superbowl? Probably not, for all that it lasted for a whopping 35 minutes, or, as comedian Stephen Colbert put it, “only two months short of New Orleans’ personal best.”The funny thing about the power failure, however, was not Stephen Colbert making jokes about it, but how a number of people blamed the failure on Beyonce. Did Beyonce have anything to do with it? Well, Beyonce was playing at the time, but that’s about the only connection.
And it came up with a way to apply the battle of wits from "The Princess Bride" to dealing with some long-lasting and thorny problems. For those have never seen the movie - Vizinni the dwarf has kidnapped Princess Buttercup.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".