Sterling Jones

Givaudan, one of the world’s most powerful fragrance houses, showed me the six scent directions defining the next two years of fine fragrance. Here is what it means for your wardrobe. Givaudan, one of the largest fragrance ingredient houses in the world, presented their Essentials Fall/Winter 2025 trend briefing. Most fragrance consumers never see this room. It is not a counter, not a store, not an unboxing on a screen.

Every year, I return to the professional aesthetics conference floor not as a consumer, but as a student of the industry. What was once called the International Esthetics, Cosmetics, & Spa Show and the International Beauty show has since been reimagined as the Be+Well | Beauty and Wellness Show, but its purpose has not changed: it is the place where the beauty industry shows its hand before the public ever knows what is coming.

As the Cancer Full Moon happened earlier this month, I believe it wouldn’t be right if I did not share how you can use moon water to your advantage this year. What’s moon water? Moon water is water that was created under moonlight with her blessing. Many use the moon’s full moon cycles to bless the water in its illumination. You can use the water to help with inner and outer glow, healing, and any themes related to the astrological sign that the moon is currently in during the time.