Dhruv Saxena and Divey Gulati spent a lot of time standing in line at the Willis Tower post office in 2013. Boyhood friends fresh out of grad school, the two had launched a side project called SnailMailPics that mailed printed copies of cellphone photos that customers ordered via text message. Technology made the whole operation simple, except for that last step at the post office. So the two engineers began brainstorming a better way. They came up with Shipbob.
Could Chicago's so-called cloud tax cast a pall over the city's bid for Amazon's second headquarters? The $136 billion Amazon earned last year included $12 billion that had nothing to do with delivery drones, cardboard boxes or enormous warehouses. The revenue belonged to Amazon Web Services, a division that leases server space to other companies to host websites and cloud-computing infrastructure—and AWS is a runaway market leader in that space.
Amy Paris dropped in on 1,500 independent pet supply stores in 2012 and 2013 to pitch her line of nutritional supplements for pets, called Licks Pill-Free. First, dog owners loved the idea of being able to give their pets a gel pack to alleviate everything from allergies to anxiety. Second, her products sold a lot better when someone with her knowledge and passion was there to talk them up.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".