CNN International has named Nikhil Kumar as its New Delhi bureau chief to spearhead strategic planning of the network’s multi-platform news coverage in the region. Kumar joins the broadcaster from TIME magazine where he was South Asia bureau chief, based in New Delhi. Before moving to India, Kumar was a New York-based senior editor for TIME responsible for editing and managing its international editions, as well as providing foreign coverage for TIME’s US edition.
Indian hair oil brand Parachute Advansed has created a series of ads with McCann Worldgroup that looks to “inspire people to invest in the power of love”. The campaign, which spans digital, print, radio and PR, focuses on rekindling personal relationships which the brand says have taken a backseat in our “increasingly hectic lives, responsibilities and aspirations”.
McCann Worldgroup Shanghai has created a “playful and goofy” character to promote a new KFC mocktail called Mojito Girl. The campaign will run on digital platforms in China, including WeChat and Weibo, throughout the summer. Along with promoting the mocktail, the campaign will stress that fun can be had without drinking alcohol. McCann and KFC are hoping the message will resonate after drafting in Xing Lu (Ruka), who is popular with the Chinese youth, to star in the ad as “Mojito Girl”.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".