If you’ve been paying attention to popular music these days, you’ve noticed that YouTube is propelling songs to mainstream success. “Gucci Gang,” “The Race,” “Rubbin Off the Paint”—all of these songs went from YouTube viral status to the Billboard Hot 100, launching the associated artists to stardom. Well, stardom’s great and everything, but what about money? Surely getting tens of millions of YouTube plays must lead to riches, right?
One of the 20th century’s most powerful creations was the rock star: the preening, erotic god of guitar-fired defiance. But those who embodied that character didn’t spring from nowhere. Managers groomed them and shaped them, and in the classic rock era those managers were often gay men. For decades, the close relationships between the managers and the predominantly straight musicians they advised were not discussed much. Lately, however, they have become a point of pride and celebration.
Early on a Sunday morning, at a Waffle House across I-40 from Nashville International Airport, Jay Gilbert and Jeff Moskow are talking all things music. They’re amazed by the craziness of the streaming world. They recount some of the living room concerts Gilbert hosts in Los Angeles — some are popular, as in “I just saw his band in an arena” popular.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".