Way back in the day when I had shoulder-length hair, wore bell-bottom jeans, and played electric guitar in a garage band, my aspiration was to buy a Volkswagen microbus and head cross-country to California where I would seek fame and fortune on the rock music scene. In other words, I aspired to be a hippie. My hopes were dashed, in part, because VW buses were hard to come by in Appalachia. Also, I wasn’t a very talented guitarist and could not sing.
The bowl of ragged hillside resembled a WW I battlefield in December daylight. Muddy rutted paths and trenches led between plywood structures cobbled together like hobo shelters. Strands of old electric wire sagged between creosote poles, connecting the ramshackle open sheds and lean-toes. Frost-blasted weeds and stunted trees rattled in the sharp north wind that cut through the little farm. Bro.
The uniformed soldier stood tall and proud in the rain beside his private vehicle, rigid right hand held steadily to his U.S. Army BDU patrol cap in order to maintain the salute as a funeral procession passed on the wet highway. Someone snapped a blurry photo of him through a windshield and posted the dramatic image on Facebook and Instagram. It went viral. But initially the identity of the soldier was a mystery.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".