Super Bowl ads are an iconic part of American culture. At a cost of upwards of $5 million an ad with a viewership of over 100 million, these ads are a cornerstone in American marketing. Often times, Super Bowl ads set the tone for ads for throughout the year. But what makes a compelling advertisement in such a crowded space? I went directly to the audience to nail down what exactly the viewers liked, loved, and hated.
If Donald Trump’s rise to the White House has proven anything, it’s that fear of immigrants is one of the dominant forces inside the Republican Party (fear of dark-skinned immigrants, to be more precise; Norwegians are apparently perfectly acceptable). This racism is what is driving GOP intransigence around the Dream Act, which an overwhelming majority of Americans support, leading to the January government shutdown—and possible another one in February.1But there’s a lesson here for Democrats.
The next few days will tell a lot about the conscience, courage and political calculus of congressional Democrats. With a Friday deadline looming for passage of a budget to keep the government open, this is the moment of peak leverage for the minority party. How that leverage is used—or squandered—will speak volumes about which issues and groups are seen as most important—and which can be sacrificed on the altar of political expediency.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".