Welcome to What We Learned This Week, a digest of the most curiously important facts from the past few days. This week: Something crashed in the Nevada desert, video game space crime is still alive and plants are becoming less healthy. Last week, a military pilot crashed in the Nevada desert and he died. The US Air Force released his name, Lieutenant Colonel Eric Schultz. He was 44. The US Air Force did not release what craft Schultz was flying.
When you look yourself in the mirror every morning, it’s hard to notice the march of time. But if I take my glasses off, I can see it just fine. The current, and only, pair of glasses I own, is a pair of Warby Parker Preston frames. They were, at one point, their most popular frame. When I first got them in the fall of 2011 the temple tips squeezed the sides of my head, and the brand new lenses had me convinced I had never seen more clearly in my entire life.
Two decades ago, NASA launched the Cassini-Huygens spacecraft from Florida's Cape Canaveral. It spent seven years sailing through the cosmos, finally arriving at the sixth planet in our solar system, Saturn, in 2004. Over the next decade, Cassini orbited the ringed gas giant some 293 times. Today, its mission finally coming to an end, Cassini plunged into Saturn's atmosphere. At 7:55 EDT, NASA lost contact with the orbiter.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".