What was your first job and what was your takeaway from the experience? My first job was as a front desk clerk Lake After Hours. Dealing with sick people makes you hone your people skills pretty fast. During that time I was exposed to a myriad of things like medical, insurance, coding, accounting and most importantly general business systems. It’s probably the time that my love for organization, methods and lists revealed itself and helped me thrive in the project management field.
You recently joined Tin Roof as the company’s first CEO after having spent five years doing sales and marketing for Mocker Beverage. What has been the most challenging part of the transition? The unknown is the most challenging aspect of my job. I say all the time that I don’t even know what I don’t know. Prior to being the first CEO at Tin Roof, I was the first craft brand manager at Mockler Beverage. I didn’t have the fortune of having someone blaze the path for me.
When you were a child, what did you want to be when you grew up, and at what point in your life did you know you wanted to be a lawyer? My father is a lawyer, and I never thought about following in his footsteps until college, when a professor suggested law school. When I was younger, I wanted to be a doctor or a meteorologist, or secretly a flight attendant like my mother. What’s your usual morning routine to get your day off to a good start?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".