Despite our earnest wishes there are three important things we cannot change. Sure, we can learn from our history. Yes, we need to be careful to separate facts from our often distorted perceptions. Of course, people can evolve. But never through the sheer force of our will. Life only happens in the present moment. Meaningful change comes from confronting and accepting reality, however unpleasant. We are solely responsible for our thoughts and actions.
When we let a wildly inappropriate comment go because we don’t want to make waves or embarrass the person who made it. When we take a comment too personally and shift into argumentative mode because it’s more important to be right than to stay present and connected. When we stay stuck in habits that don’t serve us because we’re afraid to fail or look foolish. When we take any kind of short-cut at the expense of quality. When we put others down because we’re not feeling good about ourselves.
Deep down many of us seek fame. Constant attention. Mass adoration. Approval on a grand scale. We get attached to the notion that our worth can be measured in breadth, not depth. Clicks and likes, over connection and intimacy. We try vainly to be “friends” with everybody, before we make friends with ourselves. Our heart may be closed, but our life is an open book on Facebook and Instagram. We can all do selfies ad nauseam. We can all put our fake fabulous life on display for all to see.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".