Capgemini is doubling down on digital and cloud services as the big ticket outsourcing deals morph or wind down. Earlier this month services giant Capgemini announced the acquisitions of LiquidHub, a “digital customer engagement firm”. The purchase brings 2,800 digital professionals under the Capgemini wing, ranging from designers and digital architects to platforms and analytics specialists.
Once upon a time the Avon Lady was a business innovation. Those days are gone and the 130 year old cosmetics giant badly needs a modernizing digital makeover. It’s a turbulent time for cosmetics retail institution Avon. The firm, famed for its army of females sales reps – the Avon Lady – ringing the doorbell, has fallen on flat times and not kept up to speed with the rise of the omni-channel retail environment.
Pepsi’s not exactly tub-thumping its digital evangelism in the same way as Starbucks and McDonald’s – and now is not the time for ‘wait and see’. At present e-commerce only accounts for an estimated $1 billion in Pepsi’s annual $63.5 billion turnover. That needs to change – and efforts to make that happen just got a seeming boost from Donald Trump’s US tax changes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".