A couple of studies released this week reveal insight into why SMBs are so susceptible to security incidents and how much that susceptibility can cost them. First, let’s look at Gemalto’s Breach Level Index. According to this report, 918 data breaches led to 1.9 billion data records being compromised worldwide in the first half of 2017. (There’s a reason why I tell people that their PII has likely been compromised already, if not in the latest front-page news breach, then in something smaller.
The good news: More organizations are using threat intelligence to detect and then mitigate potential cybersecurity incidents. The bad news: There is so much threat data being generated and so few skilled security personnel to address these concerns that the overall effectiveness of threat intelligence is diminished. This good news/bad news paradox is among the findings of a new study from Anomali and the Ponemon Institute.
The other day, I had a conversation with some people who work in secure areas of their companies and have very limited access to smart devices. One person pointed at my fitness tracker and said, “We aren’t even allowed to wear one of those. The Bluetooth makes it a security risk.”Bluetooth is one of those technologies that gets ignored when discussing security risks. I don’t know why; I purposely bought my fitness tracker because of those concerns.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".