Mirabai Winford was only 15 when she realised that in other countries her Australian upbringing, which focused on all things organic and sustainable, could actually have large-scale appeal. "I did a school exchange to Europe and recognised on that trip that the organic food, natural fibre clothing and beautiful hand-knits I'd been brought up on were all commercially available overseas," says the founder, owner and creative director of Purebaby.
When Ben Pfisterer started his career, his initial expertise was in project management: an area where success depended in large part of his ability to focus intensely for a finite period. Then, he moved on to strategy consulting, where the diversity of jobs and the fast pace both appealed. Still, something was missing. "I got sick of not being around to see the results of the strategy or the implementation: you do the strategy and move on," he says.
Nazar Musa's entrepreneurial streak may have been obvious early on, but it's not a label he set about to earn. "You just do stuff â€“ some of it makes some money, sometimes it loses some money, and a few years later someone calls you an entrepreneur," says the CEO of Medical Media, a company providing point of sale content in doctors' waiting rooms. Nothing in Musa's background suggested he'd be drawn to business: he comes from a family of scientists and his father is a doctor.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".