For over five years now, 25-year-old Roshni Aditya has been planning her holidays around shopping. Aditya, who heads a family business in Kolkata, is a big fan of Zara, which is yet to set up a store in that city. So she’s particularly happy about the launch of its online store. “It’s a relief to know that now we can shop Zara from the comfort of our homes, and don’t have to plan or wait for vacations to be able to do the same,” she told Quartz over a telephone call.
Hindustan Unilever (HUL), which owns brands like Surf Excel and Lux in the country, expects to double its business here over the next decade, chief executive officer (CEO) Paul Polman told The Economic Times newspaper on Sept. 11. “I am not giving guidance, but the assumption that we double (in India) in the next 10 years or seven-eight years is a no-brainer. Because US is not going to double,” Polman told the newspaper. “India as an economy is going to do better than other parts of the world.
After a few dormant decades, a legacy Indian milkshake brand is on the revival path. Keventers, a 92-year-old name in the Indian dairy sector, once synonymous with ice cream carts in Lutyens’ Delhi, is being resurrected as a hip brand for new-age consumers. Founded by a Swedish national in the early half of the 20th century, and later taken over by an Indian industrialist, Keventers is now being made popular again by the latter’s descendant and his two partners.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".