Remember when companies offered college graduates a job with a few weeks of vacation, medical and dental insurance and a 401(k) plan? Well, those days are gone. The millennials streaming into the workforce today, at companies both big and small, are expecting and getting benefits that baby boomers wouldn't even have thought of — or dared ask for. Among them: pet insurance, paid volunteering opportunities and student-loan repayment help, just to name a few.
There are 28 million small businesses in the United States, and the majority are optimistic about the direction their business will go in the next 12 months, according to a recent CNBC/SurveyMonkey Small Business survey of 2,030 business owners. Where's the best place to start one? The financial website WalletHub wanted to know, so it looked at the relative start-up opportunities that exist in the 150 most populated U.S. cities.
The second point is more subtle but no less important. With a typical business negotiation, the image is that you walk into a room and there is a pile of money on the table. Your job is to figure out how much money is there and then try to structure a deal so that you get as much of that money for yourself as possible. But that model is not a good one if you're walking into a really complex negotiation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".