I have long viewed what’s going on in the United States as a classic battle between good and evil. That tension is nothing new – just new to those of us who thought technology and culture could override human nature. But the Good vs. Evil dance has always been part of our world. Check your history: God and the devil, war and peace, love and hate, Shakespeare, ancient mythology, every epic your high school teacher tried to get you to read. We’re living one of those epics right now.
When I started grad school last year, I had no idea what kind of job I wanted when I graduated. I was fine with that uncertainly. Coming from the other side of the desk, when I did the grading and they skipped the readings, I spent a lot of time telling undergraduates that it was ok not to know what they wanted to be when they grew up. That’s the purpose of college, at least the liberal arts variety. It’s one of the dressing rooms of life.
Of the many pieces of knowledge my best social work professor stuffed into my head this year, this is my favorite. What’s your why? It asks, in essence, why are you doing what you’re doing? What’s driving you? What’s the point of all this? Clearly an important question to ask when putting together a strategic plan or nonprofit mission statement, it’s also a good antidote to the burnout and frustration that can take social workers down.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".