If you are over 50 (or over 40), you have more options in your job search and a much better network of colleagues and friends to help you succeed than younger workers do. Personal networking is still the best way to get a job! Anyone over 50 has built up a network of people who know and respect them. Leverage that network of colleagues and business acquaintances you’ve built up over the years! It’s gold, and it’s something that younger workers don’t usually have!
We all know how deadly misspellings are in resumes. Somehow, many of us have not translated that understanding to our LinkedIn Profiles. As a result, we make a bad impression on many people. But damaging credibility is not the only negative impact - and it may not even be the most serious! I found one common (but very significant!) word misspelled in over 125,000 Profiles! (See, below.) And those were only the people in my LinkedIn network.
I hear from many “older” job seekers these days who are frustrated with today’s job search process. They are convinced that their “advanced age” (30, 40, 50, 60, or more) is causing them problems. I think they could be right, but NOT, perhaps, for the reason they think…Although I do not doubt that age discrimination exists, I know that other things could be negatively impacting these people. It basically comes down to looking – and being – out of date, using old-fashioned job search techniques.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".