Shoppers take note: Costco announced this week it is increasing its membership fees by 1o percent starting Nov. 1, just in time for the holiday season. Costco, which operates the largest membership warehouse chain in the country, will increase annual membership fees by $5 for its individual and business members to $55 a year. Fees for “executive members” will increase to $110 from $100, the company said on Wednesday during its fourth quarter earnings announcement.
Officials from the St. Petersburg/Clearwater tourism office in Florida announced sightings of a "Manaphin" off the state's coast on Tuesday. But the mythical dolphin-manatee hybrid was spotted just in time for April Fools' Day, leading many to question whether the press release was a gag. It is. But it's a fun one. Here are more April Fools' marketing campaigns that some people wish were real and some may be duped into believing.
Wealth managers and other businesses may want to take heed. Wealth-X, an information research firm of ultra high-net worth individuals worth over $30 million, has compiled a list of the richest person in each state. Infographic: Richest Person in Each StateThe ultra high-net worth population is spread throughout the country, often living close to the companies they founded.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".