Leahy’s goal for VIA is a lofty one: to be the best agency in the world. To reach it requires “a combination of the most inspired associates and the best quality work,” she says. To inspire “VIAns,” as staffers are nicknamed, she has introduced several initiatives designed to reinforce VIA’s 10 founding principles: Be curious, Honor the process, Think like the audience, Create respect, Be on time, Be on budget, Figure it out, Find the magic, Do work that makes you proud, and Believe.
Ted likes to joke that we live 15 minutes from the eighth wonder of the world … L.L. Bean. But I’m being totally serious when I say that about the same distance in the other direction is another wonder—the culinary mecca that is Portland, Maine. Anyone who has even a passing interest in food has no doubt heard about the high concentration of superb restaurants in this pint-sized city.
It’s one of those technically spring-but-feels-like-winter Saturdays when I itch to be outside, but the outside doesn’t seem to want me. A wan light—bright but not quite sun—highlights the starkness of the bare trees. Although a few warm days have melted some of the snow, more than a foot of it remains on much of the landscape, packed hard with a crusty top that tricks you into thinking you can walk on it, until the next step plunges you knee deep.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".