Public speaking can make even the most confident person turn wobbly at the knees. But today, addressing a crowd is part of the job spec across many roles, whether a fundraising manager for a charity or an account executive. It can be scary, but key to delivering a brilliant presentation – or at least making it bearable – is investing time preparing your speech. “I always begin my planning with the end in mind,” says Katherine Burik, founder of the Interview Doctor.
Writing a stand-out cover letter can be a bit of a minefield. Where to start? What to include? While CVs tend to follow a standard pattern, cover letters give you more room to manoeuvre, and provide an opportunity to show off your personality and delve deeper into selling yourself. But it can be a daunting process. They need to be fresh and relevant to the role you’re applying for –no rehashing the same cover letter you sent off for another job.
Public speaking. Even the thought of it can send shivers down the spine of most people. In fact, some people fear it more than death. But standing in front of a crowd can be a duty found in the widest range of jobs, whether you’re managing a coffee shop or an account director with blue-chip clients. You don’t even have to be a manager to give presentations – today staff at every level are expected to stand up and talk about their teams or perhaps a piece of software they’ve been learning about.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".