Technology is ever-evolving, but contrary to what we mortals might expect, it can become more human, not less so, in the process. The "self-humanizing" capability of technology gives financial institutions the opportunity to create new and improved solutions that meet customers where they are — both physically and figuratively — in their daily lives.
Every year, community playhouses, repertory theaters and high school drama classes blow a year's worth of dust off the script books and, for the umpteenth time, restage that beloved Charles Dickens holiday classic, A Christmas Carol. But despite having a minor degree in English literature, a shelf filled with leather-bound, gilt-edged Dickens novels, and the 1935 movie, Scrooge, permanently marked "keep" on the DVR, A Christmas Carol is not my favorite holiday story.
During the Bank Customer Experience Summit in Chicago this fall, Charles Liu, chief of branch transformation, ATM innovation and market planning at Bank of America, sat down for a talk with Tim Tang, head of enterprise solutions at Hughes Network Systems. The two discussed BofA's strategy for staying a step ahead of the emerging competitors and digital disruptors that are currently taking aim at a market sector long criticized for its hidebound ways and wariness of change — i.e., retail banking.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".