A question like “what is good customer service” will never have a simple answer. Customer service delivery and expectations have changed alongside technology, raising the bar for factors like response time and available channels for customers to reach out on. Add to the mix companies with standout customer service like Amazon and Apple, and you’ll quickly see the high (and continuously increasing) standards that companies need to meet in order to give “good” customer service.
You’ve toyed with the idea in the past, and now you’ve finally decided that it’s time to build a business website for your small business. You’re not alone. According to a 2017 survey by Clutch, 71 percent of small businesses– defined in the study as companies with between one and ten employees and less than $1 million in revenue– have a website, 55 percent of which have had it for at least the past year.
Last year, I wrote a piece reflecting on our first year as content marketers at GetApp. As an editorial team writing about tips and trends in the software market, we’re part of a larger marketplace that helps business find software. The team started in 2015 as a group of writers suspicious of content marketing. After a year full of trials and tribulations, we were able to take away some key content marketing lessons. Here’s a quick recap:One year later, and we’re still learning.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".