Just the thought that I can't be in California right now is frustrating. I'm at a meeting in Pennsylvania and during breaks I scour the news about my hometown in Sonoma California. I live at the entrance to wine country; beautiful and magical. Except it recently turned into an inferno. Wind and fire have erased over 2000 homes in the blink of an eye. A text from a neighbor yesterday said the flames were several miles away and people were packed, ready to evacuate.
When huge tragedies strike, much of what we worry about day to day pales in comparison. Think about you or your loved ones being in the line of fire on a train, plane, or at a harvest festival. How about kids in school? Has it always been like this? Have we entered a new era where no one is safe? Do we have to create barricades and live inside "safe zones?" Yesterday I had a call with one of my coaching clients who decided to take a lunch walk while we talked.
This is being written after I sat through an excruciating seminar, thinking I was the only one who would have found pleasure in slitting my wrists, rather than sit through another hour listening to the esteemed and well-known keynote speaker go on and on. Nope, I wasn't the only one who thought he made boring look intriguing. It turns out there was a whole auditorium of people feeling bleak with disappointment. I decided to do some research on the subject of "How to get to the point effectively."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".