This story appears in ESPN The Magazine's June 6 World Football Issue. Subscribe today. Munich, mid-May, a third straight day of drizzle. A disarray has descended upon the headquarters of FC Bayern Munich. It's a palpable unwellness, a kind of chilly poison mist that's settled onto the buildings, the manicured greens, the players, the personnel. I'm not imagining or dramatizing here.
Suddenly, his eyes are a fever. He knows what we’re going to do. “Let’s get fecal-matter transplants,” he says. This is roughly his ninth suggestion (I’ve spared you some) for how we might spend our time together, but it’s number one in experimental procedures that are not yet fully FDA-approved. He’s been reading about it—he reads about everything, from stories about psychology to linguistics to fecal matter—and he cannot stop thinking about the possibilities. “It works,” he insists.
Last fall, I was with Foster, Weight Watchers’ chief science officer, as he walked the halls of Obesity Week, the annual conference of the Obesity Society. The conference includes study presentations, each one a possible clue to the mystery of fatness. We attended a presentation on a new study of a weight-loss medication. People on the medication lost weight, but once they were off, the weight came back. If only we could get people’s weight down, the presenters said, they could have a fresh start.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".