In many ways, Ford Motor Company’s future is defined by its past. Bill Ford, the chairman of the company, and the great-grandson of its founder, announced plans to invest $11 billion in electrified cars at the North American International Auto Show. I spoke to Ford at the show, who expressed his enthusiasm over the company’s shift in direction to a broader vision for transportation than the cars, SUVs, and trucks it currently sells.
When I was a teenager, my dad thought it would be a great idea to bring my mom and I along as his guests to the annual Farm Bureau convention. That year it was held in Nashville, Tennessee. It’s hard to find a more authentic urban locale to experience agrarian culture than the land of line dancing. My dad wasn’t a farmer, though he secretly dreamed of being one. Instead, he invented a marketing campaign that allowed him to make friends with farmers all over the country.
The original 1968 Mustang Bullitt is at the North American International Auto Show. It’s a Detroit carmaker’s move from an old playbook, a reference to the glory days of the pony car era, but it’s still hard to resist. In the shadow of its smart city initiatives, Ford revealed the newest model from its iconic Mustang brand on Sunday afternoon: a new Bullitt Mustang. It was a tug at Mustang lovers’ heart strings and a reassurance Ford hasn’t abandoned those who hunger for nostalgic cars.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".