Welcome to First Click, a daily essay written by The Verge staff in which we opine on lives lived in the near future. Cords are today’s equivalent of yesterday’s ballpoint pens. We lose them, break them, and eventually, we leave them behind. They’re huddled in dusty, dark corners of airport floors, stained coffee shop tables, and swimming in strands at the bottoms of our bags, but when we desire them the most, we cannot find them as easily as we’d like. Without them we are frozen, helpless, limited.
I felt like I was driving in an Eames chair. That was my first impression as I climbed into the driver’s seat of the Tesla Model 3 at the Fremont Factory on Friday afternoon. It took a moment to orient myself — no gauges, no speedometer, no airplane cockpit cues. Instead, one continuous smooth line between myself and the road ahead, offset by natural, unfinished wood. The premium model of the Model 3 caught me off guard.
Welcome to First Click, a daily essay written by The Verge staff in which we opine on lives lived in the near future. From 1998 to 2003, I didn’t watch television or listen to pop music. I was too cool. (Newsflash to self: I wasn’t cool; I was young). At the time I was bunkered down in Detroit, submerged in edgy, underground house and techno. Then at night, while everyone was watching TV, I was either napping or preparing to make it another late night at the club.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".