Dear Tammy: What do clients really want? Years ago when I started in the travel business, my clients would simply say ‘send me on vacation.” So we’d pick a destination and build a trip around it. Now everybody talks about ‘experiences’ and not just vacations. Aren’t they the same? What should I know about planning an experience for my client versus a vacation? Tammy: No, they aren’t the same. Think back to when you planned what you called ‘just a vacation’ for your clients.
Dear Tammy: I read a lot about trends in travel, and I always feel like I’m missing them. How, as an agent, do I keep up with what the trends are so I can benefit? Tammy: This is a good question. While jumping on a travel trend train can benefit your business, they are just that: trends. Some last longer than others while some are gone in the blink of an eye. But first, how do you keep up with them? There are several ways you can do this:Read.
Dear Tammy: Where do you stand on selling Europe lately? I mean, it’s hard to avoid the fact that Europe has had a lot of problems, including the terrorist attacks in Nice, Brussels, Paris, London and Manchester. My clients just don’t seem to be biting on wanting to visit. Should we stop selling? Tammy: Absolutely not! As a matter of fact, you need to be pushing Europe even harder because there actually is an increased interest in visiting.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".