The West End area of Dallas has seen its ups and downs over the last two decades. Today, it seems like the voices of optimism may not be too far off base as more businesses and residents move in. Then again, maybe not. Inside every silver lining is a dark cloud, which in the West End's case is a reliance on tourists for business and questions about whether the neighborhood is safe.
Joel Mendoza has worked in high-end restaurants focused on Mexican, French and Italian cuisines. Today, he’s putting those skills toward his passion for Mexican food, and instead of working in a kitchen with a full team, he’s dishing out tacos to customers from a food truck in Dallas. “It’s a different world,” he says. “Inside the kitchen, there are cooks, chefs, service, managers.
Today, Small Brewpub is finding its stride with a popular menu and increasing revenue, but it wasn’t long ago that the owners were working second jobs just to keep their Jefferson Boulevard restaurant afloat and make ends meet. “We were looking at the numbers and thinking, ‘We’re not going to be able to keep doing this. This whole thing is going to fall apart,’” food and beverage manager Benj Pocta says of last summer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".