Toni Bowers on Muck Rack

Toni Bowers

Louisville, KY
Head Blogs Editor — TechRepublic

The Benefits of a Branded Online Community — How to Create a Culture of Innovation When digital marketing is mentioned, most companies think of Twitter, Facebook or any of the other social media sites through which they can push information. While those social media sites should certainly be a part of any digital marketing strategy, experts also extol the virtues of an online community that publicizes and provides testimonials for a company's products.

Digital Marketing for Small Businesses — 9 Rules for Digital Transformation in the Enterprise Many businesses assume that digital marketing is just an easier, cheaper alternative to big, high budget ad campaigns. So they set up a Twitter feed and a Facebook page and hope that things just develop from there.

How to Get Your Small Business in on the Pokemon Go Love — Normally when you think of Nintendo , you think of video games that keep people cloistered in their homes. But Nintendo's latest offering, made in partnership with Niantic , is the hugely popular Pokemon Go and it could be a boon to your small or medium-sized business if you know how to take advantage of it.

Linksys Launches Business-Grade, Dual-Band MU-MIMO Access Point — 5 Tips to Successfully Plan for IT Modernization For small businesses, reliable Wi-Fi is critical. More and more bandwidth-intensive applications, like IP communications and hi-def video, place greater demands on wireless networks. The Internet of Things (IoT) and wearable devices are moving into the workplace, further consuming Wi-Fi and straining the network.

La Nina Could Be the Next Big Threat to Business Continuity — Considerations for Maintaining Critical Business Continuity When natural disasters strike, news stories frequently cover damage to homes and consumers, but businesses often experience greater losses, ranging from physical destruction to downtime. A key element for firms to survive in a disaster scenario is the development and deployment of a strong business continuity (BC) plan.

Daptiv TTM Simplifies Time and Task Management for Team Members Anytime, Anywhere — Organizations waste $122 million for every $1 billion invested due to poor project performance.A recent Project Management Institute (PMI) survey of nearly 3,000 project management professionals and executives revealed that inaccurate time and task management is the leading cause of project failure at least 28 percent of the time.

How to Build Employee Engagement in Your Small or Medium Business — Companies of all sizes often have difficulty understanding the importance of developing trust and engaging employees in their organizations. CEOs will sign off on a serverless API because someone has shown them that it can save cloud computing costs, but the value of employee engagement, employee collaboration and trust often goes uncalculated.

Successfully Managing a Project Team in a Matrix Environment — In many ways, project managers have a tougher role than department or team managers . Even though the project manager's ultimate goal-a tech rollout, an equipment upgrade-is focused and finite, he or she doesn't have the luxury (at least in small and medium companies) of a dedicated team.

Lease vs. Buy Equipment Issue Changes with Section 179 — 5 Defining Tech Trends that Will Shape Business Technology, by its nature, has always changed rapidly. But it seems like today we're facing an even greater onslaught of technological change, which translates into an even greater financial investment for companies that want to keep pace.

How to create a good tech resume — It's a common misconception by many IT pros that their technical credentials are the most important things to highlight on their resumes. The result is a laundry list of certification initials that goes on for days. Soft skills Although those credentials are important, you have to remember that your resume should tell a more rounded story about the person you are.
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Sep 26, 2016

RT @ITBusinessEdge: Nashville Passes ‘One Touch Make Ready’ Ordinance: An ordinance helps Google Fiber, Cisco… 

Sep 26, 2016

RT @ITBusinessEdge: From @sueporemba: The Yahoo Breach – Much Worse Than We Thought: The number of user accounts affected by Yaho...

Sep 26, 2016

RT @ITBusinessEdge: From @dontennant: Veteran IBM Exec Shares Vision from Asian Woman’s Perspective: Inhi Cho Suh shares more of ...

Aug 11, 2016

RT @ITBusinessEdge: Small businesses can make meaningful progress with their brands using digital media  #SMB

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