Social Media Strategy: Eight Tips for 2015 There is no doubt that social media is playing a huge role in this year's U.S. presidential election. For proof of this, you just have to log on to YouTube to find footage of either of the candidates making a speech, sleeping on an airplane or just grabbing a bite to eat.
5 Common Failures Companies Make Regarding Data Breaches Data breaches can wreak havoc on organizations. While most companies concentrate their security energies on fighting hackers and educating end users, one area of security that seems to be getting the short shrift is proper data removal.
How to Create a Culture of Innovation When digital marketing is mentioned, most companies think of Twitter, Facebook or any of the other social media sites through which they can push information. While those social media sites should certainly be a part of any digital marketing strategy, experts also extol the virtues of an online community that publicizes and provides testimonials for a company's products.
9 Rules for Digital Transformation in the Enterprise Many businesses assume that digital marketing is just an easier, cheaper alternative to big, high budget ad campaigns. So they set up a Twitter feed and a Facebook page and hope that things just develop from there.
Normally when you think of Nintendo , you think of video games that keep people cloistered in their homes. But Nintendo's latest offering, made in partnership with Niantic , is the hugely popular Pokemon Go and it could be a boon to your small or medium-sized business if you know how to take advantage of it.
5 Tips to Successfully Plan for IT Modernization For small businesses, reliable Wi-Fi is critical. More and more bandwidth-intensive applications, like IP communications and hi-def video, place greater demands on wireless networks. The Internet of Things (IoT) and wearable devices are moving into the workplace, further consuming Wi-Fi and straining the network.
Considerations for Maintaining Critical Business Continuity When natural disasters strike, news stories frequently cover damage to homes and consumers, but businesses often experience greater losses, ranging from physical destruction to downtime. A key element for firms to survive in a disaster scenario is the development and deployment of a strong business continuity (BC) plan.
Organizations waste $122 million for every $1 billion invested due to poor project performance.A recent Project Management Institute (PMI) survey of nearly 3,000 project management professionals and executives revealed that inaccurate time and task management is the leading cause of project failure at least 28 percent of the time.
Companies of all sizes often have difficulty understanding the importance of developing trust and engaging employees in their organizations. CEOs will sign off on a serverless API because someone has shown them that it can save cloud computing costs, but the value of employee engagement, employee collaboration and trust often goes uncalculated.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".