Who's your favorite fictional journalist?
Many, but right now: Katrine Fonsmark.
How do you prefer to be pitched on stories?
Always by email with a specific, tailored pitch that shows the publicist has visited the site and is aware of what and how we cover topics.
What tools and software do you use to do your job?
I'm never without my iPad and iPhone or my MacBook. iTalk for recording interviews, Dropbox for files, and an internet connection.